How do you want to feel in 2010?
It’s that time of year when we start to think about those New Year’s Resolutions. All the things we want to do, have and be in this New Year – new car, exotic holiday, lose weight, a new career, etc.
Often we don’t realise consciously that what we want to have or achieve are just a means to an end. What we really want from our possessions and experiences is the feeling or emotion that it gives us.
Perhaps you want to have an exotic holiday. As you imagine the holiday of your dreams what feelings and emotions arise for you? Maybe you imagine feeling relaxed, excited, enthusiastic and happy. Have you ever spent time day dreaming about what your holiday is going to be like – enjoying the feelings you’ll have before you even get there. Or perhaps you want to lose weight. That might make you feel fit, healthy and attractive.
Advertisers figured this out a long time ago. It’s obvious from all the sofa adverts at this time of year that having a deluxe leather sofa with recliner options will give you a happy contented family or an appreciative and attractive partner. Or you could join an exclusive health club and become fit and attractive like the lithe young people in the advert (who obviously don’t need it).
The seductive voices of advertising tell us “just get this thing or take part in this activity and you will be rewarded with these feelings”. I think a sofa is not the only way to have a happy family. Joining a health club is not the only way to feel fit.
I think there is a more useful way to think about New Year resolutions that gives us a better chance of getting what we want and many more choices in how we get there.
How do you want to feel in 2010? What feelings or emotions would you like to feel more of?
How would your New Year resolutions be different if started by choosing the emotional states you wanted to experience?


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